Rulings (278)
  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Menwell Ltd t/a Manual

    • Upheld
    • Search (paid)
    • 04 June 2025

    A paid-for Google ad promoted a prescription-only medicine to the general public.

  • AirDoctor LLC t/a AmazingAir

    • Upheld
    • 28 May 2025

    A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • Turner Lewis Ltd

    • Upheld
    • Social media (own site)
    • 28 May 2025

    A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications. 

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • EE Ltd t/a EE

    • Upheld in part
    • Internet (on own site)
    • 21 May 2025

    A website failed to directly qualify 'unlimited' claims. 

  • GreenPixel Ltd t/a Hotel Merge Empire

    • Upheld
    • Game (mobile/app)
    • 21 May 2025

    An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.

  • Insulet International Limited t/a Omnipod

    • Upheld
    • Internet (video)
    • 21 May 2025

    A video on demand ad failed to present qualifying text clearly.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • Vodafone Ltd t/a vodafone

    • Upheld
    • Internet (on own site)
    • 21 May 2025

    A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case. 

  • ZOE Ltd t/a Zoe

    • Upheld
    • 21 May 2025

    A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.

  • Golden Vape UK Ltd t/a Golden Vape

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • UK Electronic Cigarette Ltd t/a UKVAPINGSTORE

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Living and Home Ltd

    • Upheld
    • Website (commercial classified)
    • 07 May 2025

    A product listing made misleading and unsubstantiated savings claims.

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

Informally resolved (488)
  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • 04 June 2025
    • Number of complaints: 1

  • The Flannels Group Ltd t/a Flannels

    • 04 June 2025
    • Number of complaints: 1

  • AO Mobile Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Bella Bathrooms Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Chattermill Analytics Ltd

    • 28 May 2025
    • Number of complaints: 1

  • John Lewis plc

    • 28 May 2025
    • Number of complaints: 1

  • Octopus Energy Ltd

    • 28 May 2025
    • Number of complaints: 1

  • StudySmarter GmbH

    • 28 May 2025
    • Number of complaints: 1

  • Traffic Label Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Vodafone Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Luxottica Retail UK Ltd

    • 21 May 2025
    • Number of complaints: 1

  • Manscaped Inc

    • 21 May 2025
    • Number of complaints: 1

  • Whitbread Group plc

    • 21 May 2025
    • Number of complaints: 1

  • Agents' Mutual Ltd

    • 14 May 2025
    • Number of complaints: 1

  • EE Ltd

    • 14 May 2025
    • Number of complaints: 1

  • Etsy Inc

    • 14 May 2025
    • Number of complaints: 1

  • Leggett Immobilier

    • 14 May 2025
    • Number of complaints: 1

  • LeoVegas Gaming plc

    • 14 May 2025
    • Number of complaints: 1

  • Maddox Gallery Ltd

    • 14 May 2025
    • Number of complaints: 1

  • White Hat Gaming Ltd

    • 14 May 2025
    • Number of complaints: 1